Chloe · AI reception
The call you didn't answer
is a patient at another practice.
Every clinic we look at has the same leak, and almost none of them can see it. The enquiry arrives at the busiest hour, the desk is mid checkout, the phone rings out — and a cosmetic caller who reaches voicemail rarely leaves a message. They ring the next practice on the list. Nobody at your clinic ever knows it happened.
Nothing to installNo new hardware, no software on your machines, no change to your practice management system.
Your number staysSame line, same handsets. We sit behind them on a forward, and reception always rings first.
Answering by FridayScript approved in a thirty minute call, live on real calls inside 72 hours.
Off in two minutesTurn the forward off and calls revert to voicemail exactly as they do today.
34%
of inbound calls went unanswered
81%
of those missed calls arrived during opening hours
273
callers never rung back at all
471
people who rang once and never again
Chloe is not a build project. She is a switch you flip, tuned to your practice in a single call, and she is answering while a website enquiry form is still in design. Those figures are not estimates either: they are eighteen months of one practice's complete telephone log, read call by call — 3,935 inbound calls, every missed one matched against every callback that followed. The team did ring people back; 42% within the hour. The damage was in the tail, and in the calls that arrived at eleven in the morning when every chair was full.
What Chloe does
- Emergencies firstTriage against a protocol your principal approves. Red flag symptoms to 999 or A&E, urgent cases flagged to a duty phone within a minute, NHS 111 signposted.
- Details, perfectlyName, reason for calling, best number read back digit by digit, preferred callback time — summarised back to the caller before she hangs up.
- Bookings, fasterRoutine callers receive your online booking link by text, landing straight in your practice management system.
- Prices, honestlyOnly your published offers, always as a guide. Anything complex is deferred to your team.
What Chloe never does
- Give clinical adviceEver. Not painkillers, not "is this normal." Clinical judgement stays entirely with your clinicians.
- Pretend to be humanShe discloses that she is an AI, and that the call is recorded, in her greeting.
- Invent an answerAnything outside her brief is noted for your team rather than guessed at.
- Hold your dataThe number, the script, the transcripts and the summaries belong to your practice from minute one — and leave with you.
Thirty days on live calls.
Nothing payable until you've seen the numbers.
Your number, handsets and booking system do not change. Reception always rings first — Chloe only picks up what your team physically cannot reach. Forwarding can be switched off in under two minutes, and calls simply revert to voicemail as they do today. At day thirty you decide on your own measured data: go, adjust, or stop.
Demonstration30 days, free
Your time≈95 minutes total
Running cost on a go£100–£165/mo at cost
On a stopOff same day, nothing owed
Call figures above are drawn from a live Apex engagement with a specialist practice running several surgeries, anonymised with the client's knowledge — practice name, location and telephone number withheld. They describe that practice, not a promise about yours: your own baseline is measured from your phone system before day one, and the day thirty review compares against your real figure, not an industry average.
