Apex places guaranteed, ready-to-pay cosmetic patients into newly-opened London private clinics. Composite bonding. Invisalign. Whitening. Implants. No guesswork. No wasted ad spend. Just booked chairs.
Most newly-established London practices spend £40k+ on fit-out, a flashy website, and Google ads — then sit with 40% chair utilisation because the booking engine never quite works. We are not another marketing agency. We are the booking engine.
Mixed NHS/private practice opening its first pure-cosmetic chair. Zero booking pipeline at month zero. Apex Foothold package.
Established principal wanting to shift case mix toward orthodontics without disrupting existing book. Apex Ascent package.
1-principal boutique opening in a design-heavy postcode. Needed identity, content system, and chair-filling engine. Apex Pinnacle.
Specialist-led clinic that needed a steady trickle of full-mouth and single-implant patients. Apex Summit with referral loops.
New owner-principal 8 months into ownership, 55% chair utilisation. Needed quick wins and weekend slot fills. Foothold → Ascent.
"Empty chairs in a fully-staffed surgery are the most expensive failure mode in private dentistry."
The Foothold hypothesis · Apex Dental Advisors
Five deposited, attended cosmetic consults a month is the Foothold floor. Set your own case value and conversion rate — then watch what the consult-to-case slider does to the result. That gap is exactly where our coaching works.
Paid social, Google, and organic pipelines tuned exclusively to high-margin cosmetic treatments — bonding, Invisalign, whitening. We don't optimise for clicks. We optimise for deposits.
7 years of sales experience applied to your front desk. We script, shadow, and scorecard every consultation so the right patient says yes to the right treatment plan — without pressure, without discounting.
Harley Street-trained guidance on case selection, shade mapping, and treatment pathways. The work your clinicians already love to do — packaged and merchandised for private-pay patients.
No retainer theatre. No vague monthly reports. A sequenced, transparent process you can watch running in real time — start to finish, week by week.
Every package is anchored to a written booking guarantee. If we miss the floor, the shortfall rolls into next month's target and compounds until it's cleared — the obligation never expires. No asterisks, no lock-in beyond 90 days.
We don't just book patients — we protect the name above your door. Every campaign, every creative, every outbound message runs through six hard guardrails. Here's what we refuse to do.
Every ad, email, and social asset reviewed against General Dental Council advertising standards and the ASA/CAP code before it runs. We never make clinical outcome guarantees — only commercial ones.
No creative goes live, no message template hits a patient inbox, without your written approval. Clinician veto is in the contract. You review. You decide. Always.
Zero cold outreach, zero scraped lists, zero unsolicited contact. Every enquiry comes from a real person who raised their hand to your brand, consented to be contacted, and expects your call.
Patient information lives inside your clinic's systems — never exported to ours. GDPR-clean by design, contractually binding. We don't resell, recycle, or share contacts with anyone, ever.
We never take a competing clinic inside your postcode (or a 1.5-mile radius in the W, SW, EC and WC postcodes). Your campaign does not subsidise a neighbour's chair. Written into every tier, even Foothold.
You hold your own Meta and Google ad accounts. We run spend inside them with full transparency — every pound, every click, every deposit visible in real time. No hidden margins on media. No opacity on performance.
Most principals see their P&L once a year, when the accountant sends it. The Intelligence Report turns it into a management tool: where every pound actually goes, which levers genuinely move your margin, and what to do about it — starting Monday. You stop guessing. You start deciding.
Dental entrepreneur with 10+ years’ experience building, operating, and advising private clinics in the UK, specialising in high-value cosmetic dentistry. Founded and scaled multiple successful treatment coordination (TCO) businesses, developing deep expertise in converting patient enquiries into signed, high-margin treatment cases. Also founded an e-commerce dental supplies business, bringing additional expertise in dental commerce, procurement, and operational scale.
8+ years leading sales and commercial strategy inside multinational enterprises. Brings the structured pipeline, qualification discipline, and consultative closing craft that private dentistry rarely sees — applied to the single most valuable touchpoint in the patient journey: the consultation. Commercial expertise extends beyond the chair: advising clinics on scale-up strategy, turnaround execution, and full operational restructuring, alongside building bespoke clinic intelligence reports — conversion rates, treatment mix, revenue per new patient, chair utilisation — that turn front-desk noise into boardroom-grade KPIs.
The answers most principals want before the diagnostic call. If yours isn't here — just ask.
Book a 20-minute diagnostic call. We'll look at your calendar, your case mix, and your current acquisition cost — and tell you honestly whether Apex is the right partner for your clinic.